Better posts start at the job site.

Capture a wide view that shows the part of the site you are changing. Include a fixed reference such as a path corner, post or building edge so you can return to the same viewpoint. Keep a simple note of where you stood.

Return to the same position, camera height and orientation. Keep the same amount of the site in frame. Avoid using a close-up as the After for a wide Before: the viewer should be able to compare the same area without working out where they are.

Clean the phone lens and tap to focus on the work. Keep the sun out of the frame when possible. Check whether deep shadows hide a fence line or bright reflections wash out the material. Take another photo if important details are difficult to see.

The wide view tells the story; the detail supports it. For a fence, a full line and a gate detail often explain more than several nearly identical close-ups. For a garden bed, include its boundaries and a closer look at the material.

• Keep the finished work inside the edges of the frame.
• Avoid filters that change wood, stone or plant colours.
• Use an original file rather than a screenshot when you have it.

Look for faces, children, house numbers, licence plates, paperwork and anything the customer would not want shared. Reframe or choose another photo. Removing GPS metadata does not remove private details visible in the image. Confirm you have permission to use the photos.

Write down the work, materials and components. Use a whole sentence for each fact so ‘pressure-treated’ cannot accidentally describe the wrong part. Don’t estimate a measurement for the caption. Leave out an uncertain plant name or product claim.

Mark the true Before and After in JobReel. If work is still in progress, say so. Review the complete exported image and caption, check the business name and open the downloaded file before posting. If you only have a strong finished photo, use a feature image rather than forcing a comparison.